International Market Insight Pro

When we see great growth opportunities emerge in a new market, we ask ourselves how those opportunities can be leveraged: where those opportunities are, and what drives the growth? Big growth figures could be inflated, they could also reflect growth at the lower end of the category. Accordingly, you ask, "how much should we count for our opportunity?"; As foreign investments pour into an emerging market, it shapes the market landscape; who are your international competitors in this market? Who are the local players?... Our team helps you to assess the current industry competitive situation, identify the unique proposition that you can take, provide actionable guidelines to your market entry and business development initiatives.
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Today's booming business sectors may not last till tomorrow. Our experienced team members help you identify the true sustainable growth opportunities and trends, based on our expertise on domestic industry structure and the transformation of the old and the shaping of the new industries. Our government industrial policy advisors help you understand the implications of continually evolving government policies pertaining to your industry.
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Is the emerging market ready for your products? Are local industries doing what we did in 50s? How do your products penetrate the local market? What is the consumption potential? If entry, what should be the competitive price? Should you build a plant? Where? Capacity? Or through aquisition? ... You have a lot of questions, we work closely with your team to find the answers, and download our knowledge to you to grow your local capability.
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A key strategy to position your product in local market. We apply quantitative and qualitative research as part of our multi dimensional pricing assessment to identify the optimal price.
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You have realized that local industry has a different value chain. It is a challenge to identify all your customers and your potential customers, let alone penetrate them. With our local industry network, our pros bring you to the right customers to understand first hand the current situation and your potential with them.
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When the smelter industry was developing in China in a way that alumina supply would be beyond demands, the Chinese government issued a regulation which forced thousands of low capacity and poor quality factories to close. At the same time, it tightened the restrictions on new smelters. The message here is that the government is the trend setter, its policy can change industry trend overnight. Our Government Marketing Team will help you stay ahead of the industry trend and stay abreast of the latest regulations and the implications for your business by offering our proprietary tool Government Value Chain (TM), the pivotal part of our Government Marketing Strategy Process.
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Direct sale from thousands of mom and pop shops could be the major barrier to penetrate the local market in your industry. Low price bargains and on-time delivery plus good relations built over years make your potential customers hard switchers. Understanding the local value chain in your industry is the key to strategize your penetration and growth.
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You are the new comer to the market in your industry, should you participate in expositions? Post ads on newspapers or send out trained salespeople? We help you to optimize the communication channel with the highest potential on return.
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Our customer satisfaction tracking will answer your questions like these: are your customers happy with your products? Are they loyal or using competitive products and other alternatives as well? Does your communication strategy work as intended - Can customers see you as the most trusted and reliable supplier...? This tracking tool helps you to get feedbacks quick and helps you to indentify issues and fix them.
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As a third party, we bring you to your current and potential local customers and end users. You are part of our team and learn your customer, counterpart, and market first hand. At the end of the trip, you will identify some myths and have clearer POV when making your next strategic decision.
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Who are the leaders of your industry? What is the regional competitive landscape? Are you competing against multinationals or locals? How should you position your brands to both rural and urban market, and to the vast secondary city market in between? Our pro teams has substantial experience on branding to different market segments and different consumer targets. We help you define your market, identify your core target for short term and long term volume growth.
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In your home country, you have designed your brand for teens, but the brand attracts young adults in the new market! Not all brands appeal to the same target consumer group as they do overseas. You may find your brand ends up with completely different consumers, and is appreciated for something that it is not associated with in your home market. When you export your brand to a new market, or launch a new brand or do a brand extension, we will work with you to be sure you won't miss your target.
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The new rich population is growing among young urban adults, they are middle class households with one kid. They live with their parents, and parents are taking care of the kid, and cooking and washing for them. You are right, they have relatively high disposable income. But do they save as crazily as their parents? How much do they inherit from their parents the purchasing mindset to "split a penny into two parts"? As multinational brands are flooding a new market, consumers are fed by brands like fast food. Have they spoiled by novelty? What are they looking for tomorrow?
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When overseas consumers perceive your brand differently from those of your home market, you need to know why, and whether and how it helps or damages your brand. You may question your communication strategy. But before you spend money on your communication, you need to understand your consumers in a way that can be translated into your action guidelines. Our pros help you to focus on your brand imagery, consumer purchasing behavior (Consumer Purchasing Model CPM), consumer switching behavior and consumer loyalty. With every member of the team possessing more than 10 years of experience with multinational brand development for global consumers, and track record of growing brand value and volume for Fortune CPG companies, we have full confidence that our expertise will benefit your brands as well.
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You want to grow volume of your category, and it has to be double digit growth to satisfy your shareholders. Our team can guide you through the whole ten yards of the innovation process. We will help you localize your new product development protocol starting with concept development, concept test, prototype test, communication development and test, cannibalization assessment, optimizing distribution strategy, to post launch tracking.
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When volume does not grow as planned, we want to help you to diagnose your brand health. Our pros can share with you successful and unsuccessful brand cases in different markets and analyze what went wrong and what could be done differently.

In house, we have established tools that we use to help clients with their branding efforts: brand health, brand equity, brand personality, brand loyalty, brand communication effectiveness. All tools can be tailored to suit your brand and category.
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Consumers in emerging market are tasting the market economy, trying to fit into a new lifestyle as the government is loosening its policy on banking, traveling, internet, media, and many other things that westerners take for granted. All the economy, infrastructure, and mindset changes are unprecedented to a country and its people with more than five thousand years of history. The changes are reshaping people's lifestyle, challenging the old and exciting the young, which presents both challenges and opportunities to all who want to have a share of the pie in an emerging market.
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We know that consumers needs change over time and you provide your best products to meet their changing needs. But are they happy with what they get? Have you convert unhappy consumers into happy ones? Their advocate, loyalty and satisfaction have direct impact on the brand equity, we are there track it for you continuously.
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Grow brand power is the key to build a loyal consumer base. Millions of dollars are spent on brand communication, are you on target? Is your brand revitalizing or aging? We are monitoring your brand health and your competitors, and provide age cohort revealing consumers changing needs.
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As a third party, we bring you to your current and potential local customers and consumers. You are part of our team and learn your market and consumer first hand. At the end of the trip, you will identify some myths and have clearer POV when making your next strategic decision.
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